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发表于 2008-6-9 06:11
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THEORY BUILDING FROM CASES: OPPORTUNITIES AND CHALLENGES
KATHLEEN M. EISENHARDT. Stanford University.
MELISSA E. GRAEBNER. University of Texas at Austin
The Academy of Management Journal has takenthe lead among major journals in spotlighting alter-native methods that take advantage of rich empiri-cal data. In a series of “From the Editor” commen-taries, scholars cogently have explicated relatedtopics such as qualitative research (Gephart, 2004),grounded theory building (Suddaby, 2006), thevalue of richness (Weick, 2007) and the persuasivepower of the single case (Siggelkow, 2007). In thiscommentary, we focus on the related research strat-egy of theory building from cases, particularly mul-tiple cases.
Scholars have used case studies to develop the-ory about topics as diverse as group process (Ed-mondson, Bohmer, & Pisano, 2001), internal organ-ization (Galunic & Eisenhardt, 2001; Gilbert, 2005),and strategy (Mintzberg & Waters, 1982). Classicscholars (Chandler, 1962; Whyte, 1941) as well asthe authors of highly regarded AMJ papers (Dutton& Dukerich, 1991; Sutton & Raphaeli, 1988) haveused the method. Indeed, papers that build theoryfrom cases are often regarded as the “most interest-ing” research (Bartunek, Rynes, & Ireland, 2006)and are among the most highly cited pieces in AMJ(e.g., Eisenhardt, 1989a; Gersick, 1988), with im-pact disproportionate to their numbers. Not sur-prisingly then, the winning authors (Ferlie, Fitzger-ald, Wood, & Hawkins, 2005; Gilbert, 2005) of themost recent AMJ Best Article Award relied on thismethod. |
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