The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

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The Dynamics of Persuasion:
Communication and Attitudes in the 21st Century
(Lea's Communication) (pa-perback)
by Richard M. Perloff (Author)

Editorial Reviews

Review

...this persuasion theories, research, issues, and contexts offers a useful supplementary resource for students, researchers, or practitioners of health.

—Journal of Health Communication

Rick Perloff handles the challenging issues in persuasion research directly and intuitively. This text is inviting enough to engage the advanced undergraduate, and sophisticated enough to satisfy the expert. A fine choice for undergraduate and master's level classes in persuasion.

—Michael D. Slater
Colorado State University

When a publisher chooses to invite an author to prepare a second (or higher) edition of a book, it is a strong indication that people have responded very well to the earlier edition. Hence, most new editions maintain most of the previous edition and make a few improvements but avoid a thorough overhaul of the book because that may disappoint readers of thefirst edition. Perloff has not taken that option. Instead he has kept the best parts of the first edition and made substantial improvements in this second edition of The Dynamics of Persuasion. The first edition was very good, this edition is much better. Every persuasion scholar should take a careful look at this edition. It includes information which may be unfamiliar even to experienced scholars. The writing in the book also is highly accessible to even beginning students of persuasion.

—James C. McCroskey
West Virginia University

Product Description

This book explores the dynamics of persuasive communication, and its intriguing, powerful effects in contemporary society.

See all Editorial Reviews

Product Details

• pa-perback: 408 pages
• Publisher: Lawrence Erlbaum; 2 edition (December 1, 2002)
• Language: English
• ISBN-10: 0805840885
• ISBN-13: 978-0805840889
• Product Dimensions: 8.9 x 6 x 0.9 inches
• Shipping Weight: 1.1 pounds