The Advertised Mind:
Ground-Breaking Insights Into How Our Brains Respond to Advertising
[ILLUSTRATED] (Hardcover)
by
Erik Du Plessis (Author)
Editorial Reviews
Fast Company, Readers' Choice June 2005
"Go ahead and pick it up ... the book will give you a competitive advantage."
Review
"Recall and persuasion are today's primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today's advertisers are reluctant to accept. ... Go ahead and pick it up ... the book will give you a competitive advantage." -- Fast Company, Readers' Choice June 2005
"Of all the books I have reviewed for this column over the past two years, The Advertised Mind is certainly one of the most interesting... [Erik du Plessis] has carried out some intelligent research, drawn some valuable conclusions, and explained complex subject-matter without resorting to spin, posturing or unnecessary jargon. Highly recommended.
See all Editorial Reviews
Product Details
- Hardcover: 232 pages
- Publisher: Kogan Page (May 1, 2005)
- Language: English
- ISBN-10: 0749443669
- ISBN-13: 978-0749443665
- Product Dimensions: 9.2 x 6.1 x 1 inches
