The Hidden Art of Interviewing People: How to get them to tell you the truth (Hardcover)
by
Neil McPhee (Author),
Roger Terry (Author)
Editorial Reviews
Review
"The book provides practical tools for decoding marketing problems…time taken to absorb its findings will be time well spent …" (
Managing Risk, Summer 2007)
Product Description
There is growing interest in the use of Neuro Linguistic Programming (
NLP) as a Qualitative Market Research technique.
NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world. Qualitative Market research experts now see that using
NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees.
The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.
See all Editorial Reviews
Product Details
- Hardcover: 384 pages
- Publisher: Wiley (June 11, 2007)
- Language: English
- ISBN-10: 0470060794
- ISBN-13: 978-0470060797
- Product Dimensions: 9 x 6.1 x 1.2 inches
